Office Branding

Office Branding Guide For Effective Wall Branding 

Imagine walking into an office that not only reflects your brand's personality but also motivates and inspires both employees and clients.
Whether you're a startup looking to make a bold statement or an established corporation aiming to refresh your workspace, this guide  will give you ideas on how to create a working environment that encourage creativity and leaves a lasting impression.

Importance Of Office Branding

In today’s competitive marketplace, office branding plays a critical role in differentiating a company from its competitors. It serves as a visual representation of the brand's identity and can significantly influence ho w people perceive the organisation. 

What Are The Benefits Of Workplace Branding?

Brand Presence: A branded work environment, both internally and externally helps create a sense of unity and professionalism while leaving a lasting impression to customers and clients. 

Staff Moral: No one wants to look at plain walls all day. A visually appealing and cohesive branded office can increase positivity levels which can boost productivity and staff moral.

Brand Loyalty: If you feel a sense of pride in your workspace you are more likely to become advocates for the brand. This can lead to a higher level of customer service and brand reputation.

Creating A Successful Office Branding Strategy

Access Your Values: Defining your values is a great place to start. Thinking about what makes your brand unique and how you want to be perceived by employees and clients.

Gather Input: Involving employees in the branding process through surveys or discussions is a great way to gather insights and ideas about what the brand means to them and how it can be reflected in the workspace.

Incorporate Brand Elements: You should use your brand assets such as brand colours, logos and imagery. Ensuring all creative files are high enough quality to ensure the best possible finish. No one wants a pixelated design on the wall!

Colour Palette: Think about incorporating your brand colours throughout the work space through things like paints, furniture, and decor. It's always best to have extra colours that pair well so that you are not limited especially if your brand element only uses one colour.

Ready To Take The Next Steps?

Some of the most common spaces to brand are reception areas, meeting rooms, board rooms, hallways and main offices spaces. We are able to achieve this using a range of materials and processes including large format printing creating both full colour wall murals and cut to shape graphics, window frosting and rigid media such as wall signs and general office signage.